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China’s deep-processed agri-goods fuel higher-value trade growth_我的网站

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A farmer dries freshly harvested loofah sponges in Fulong township, Jiujiang, East China's Jiangxi Province. 
File photo: VCG
    A farmer dries freshly harvested loofah sponges in Fulong township, Jiujiang, East China's Jiangxi Province. File photo: VCG
Chinese plush toys, new-energy vehicles and robots often grab global headlines. Beyond the spotlight, however, many unassuming Chinese exports are quietly making great gains in markets around the world.
Recently, 14,040 specific pathogen free (SPF) eggs, also known as "diamond eggs" and prized as a critical raw material for vaccine research, took off from Beijing Daxing International Airport and landed in Riyadh, Saudi Arabia. 
In the first half of 2026 alone, exports of Beijing-produced SPF eggs topped 400,000 units, soaring 254 percent year-on-year. Their export value exceeded 3.8 million yuan ($563,364), up 166 percent year-on-year. Both figures already surpassed the full-year total for 2025, according to statistics from the Beijing customs.
"Diamond eggs" are not alone. Many processed farm goods from various regions across China, ranging from loofahs to new corn-based synthetic fibers to "icy persimmons," are reaching consumers in many countries and regions around the world, with rising export volumes.
Behind the headline numbers lies a quiet change: China is no longer content to ship out raw apples, live fish, or unprocessed grain. It is climbing the value chain - turning farmyard staples into high-value, shelf-ready products for markets around the world, Zhu Qiucheng, CEO of Ningbo New Oriental Electric Industrial Development, told the Global Times.
New e-commerce stars
In Shangcheng County, Central China's Henan Province, the loofahs once lived a quiet life next to the stove - serving as kitchen scrubbers. Today they are a cross-border e-commerce star.
"We have built processing factories, design teams and unified procurement systems that link agricultural cooperatives and farmers across dozens of villages, turning sponge gourds - a traditional side crop - into a scalable, export-oriented industry," a sales manager at Yuangeng Longshang, a local producer and exporter of sponge gourd-related products, told the Global Times.
Processors in Shangcheng have developed more than 60 loofah product lines - ranging from bath sponges and kitchen scrubbers to pet toys and cultural-creative items - and sell them via Amazon, AliExpress, Temu and other platforms to more than 50 countries and regions, according to media reports.
In the first half of 2026, Shangcheng's e-commerce transaction volume of loofah-made products exceeded 30 million yuan, up 35 percent year-on-year. At present, the annual comprehensive output value of the loofah industry in the county has exceeded 100 million yuan.
Apart from sponge gourds, corn has also found a new way to become cloth. 
"Unlike traditional synthetic fibers made from petroleum, the core ingredient of our flagship Sorona-based series comes from corn," Hong Boqi, general manager of Chuanyue New Material Co, a domestic cloth supplier, told the Global Times.
The process of making Sorona starts by fermenting corn sugars to extract Bio-PDO (a bio-based chemical building block, essentially a plant-derived version of the molecule used in certain plastics). This is then polymerized and spun into yarn and finished fabric.
The company has independently developed more than 300 Sorona fabric varieties, said Hong.
The firm is also exploring seaweed. Working with a domestic biotech partner, it created an "ice algae mud" functional fabric. Natural seaweed is finely ground and combined with a composite powder made from nephrite, then processed through a specialized spinning method. The finished textile is designed for recycling, reinforcing its green credentials. 
Behind these advances lie years of patient research and development. Chuanyue invests about 4 million yuan annually in early-stage material development, covering the full journey from lab innovation to finished fabric, said Hong.
Innovative ways
Apart from being processed into industrial products, Chinese fresh fruits and vegetables are also processed in innovative ways to reach global consumers.
For example, Hainan Nicepal Industry Co is not simply selling fresh fruit. Instead, it uses advanced spray-drying technology to turn fresh fruits into fruit powders, concentrated juices, and not-from-concentrate (NFC) purees. 
Pan Fengying, deputy general manager of the Hainan-based company, said that the company's output value reached 600 million yuan last year, and this year's target is 1.2 to 1.5 billion yuan, according to local media.
And in Yi County, North China's Hebei Province, fresh fruit that once spoiled quickly or fetched rock-bottom seasonal prices is now processed into "icy persimmons," which made exports easier.
In April 2026, the first batch of 15,000 persimmons was sent to Toronto, Canada. In the first half of this year, the sales volume of the ice-ripened persimmons in the county increased eightfold compared to the previous year; the annual production is expected to be 20 times that of last year, local authorities said.
Through controlled processes of de-astringency, sugaring and rapid freezing, the fruit develops a creamy, ice-cream-like texture while retaining its natural sweetness. Local authorities built a shared industrial park complete with standardized workshops, fully automatic production lines and large-scale intelligent cold storage, allowing micro- and small-sized firms to "move in without having to prepare for everything."
The China Agricultural Sector Development Report 2026, released in June, projected a pivot toward higher-value agricultural exports from 2026 to 2030. Categories such as processed fruits and nuts, frozen fruits, fish fillets and frozen vegetables are flagged for strong growth potential. 
The message is clear: volume still matters, but value and differentiation matter more. 
How did the "sudden" upgrade of the agricultural sector happen? Analysts pointed to two major reasons: pursuit of high-quality development and resilient supply chains.
China has emphasized high-quality development, guiding enterprises to focus more on quality over quantity. This has led to deep processing, brand building and new quality productive forces in the agriculture sector, said Zhu.
Zhu also noted that the speed and completeness of China's resilient supply chains are powering the transformation. Every link - from raw materials to finished goods, including processing, packaging, and logistics - is tightly connected.

B |     本文来自微信公众号:亿邦动力 (ID:iebrun),作者:田雨,原文标题:《独家丨双11进行时 拼多多将放松商家参与“百亿补贴”考核指标?》                    调整后,商家参与百亿补贴活动申请经平台审核通过后,平台会从店铺、物流、商品、售后4个维度对商家进行考核。各项店铺服务质量以近30天为周期每日动态考核,如有任⼀指标出现异常,平台将根据实际考核情况通知商家整改,或者取消商家的活动资格,将活动商品移除活动资源位。                   具体而言,店铺维度的考核指标是指近30天店铺活跃度;物流服务的考核指标包括“近30天成团-签收时效”、“近30天物流综合违规处理率”。商品品质的考核指标包括近90天用户评价得分排名、近30天积极评论率、近30天严重劣质率。

C |                    售后服务则包括近30天平台求助率、近30天3分钟人工回复率、近30天在途订单退款时长、近30天商家签收消费者退货订单后的平均退款时长。                   而此前,平台考核指标包括客户咨询、物流履约、商品体验、售后服务、交易纠纷五方面。                   客户咨询涵盖3分钟人工回复率、30秒应答率以及平均人工响应时长;物流履约是指平均签收时长以及物流服务异常率;商品体验包括品质退款率、假货退款率以及近30天评价。售后服务则包括仅退款自主完结时长、退货退款完结时长;交易纠纷是指纠纷退款率。                   与此同时,由于百亿补贴部分活动仅⽀持部分区域消费者参加,所以,消费者收货地址需要在活动区域范围内⽅可享受对应消费券等优惠,百亿补贴地区消费券等。

D |                    因此,符合上述活动要求的商品订单不⽀持修改收货地址、收件⼈、联系⽅式等收货信息,包括消费者⾃⾏修改或商家协助消费者修改。平台严禁商家与消费者以任何方式(如客服聊天工具等)沟通修改收货信息,包括将商品发往⾮订单收货地址显示的其他收货地址。                   当商家违反上述规定时,拼多多将限制商家店铺及其关联店铺部分或全部资金提现,并不予提供对应订单的活动补贴、消费券、优惠券等。若平台在商品订单中已经已经提供了对应活动补贴、消费券等,拼多多将向商家追回等额款项。                   百亿补贴常伴有区域消费券,而上述规定则是针对“套取补贴”、“刷单”等行为的精准打击。

E | 修改地址是此类作弊行为的关键环节。严禁修改地址在一定程度上可以确保优惠精准触达目标人群、防止“被薅羊毛”。                             不再考核30秒应答率以及平均人工响应时长,在一定程度上可以减轻商家的人力负担,使其能更专注于选品和供应链,特别是在双11这样的流量高峰。                   在“商品品质”的考核方面,平台从此前依赖“退款”这一负面结果,转向更全面、主动的“用户反馈”体系。

F | “品质退款率”更多地是反映问题发生后的负面结果,而“积极评论率”和“评价得分”是过程中的风向标,反映的需求更为精细和全面。                   “严重劣质率”是一个强有力的新指标,它允许平台直接、快速地识别并清退有严重质量问题的商品,维护百亿补贴活动“便宜有好货”的核心心智。                   同时,引入“近90天”周期维度,可以避免因短期波动误伤好商家,也更利于识别持续提供好商品的店铺。                   在售后服务考核中,新引入的“平台求助率”是衡量商家自主解决售后问题能力的重要标准。求助率高意味着大量售后需要平台客服介入,增加了平台的成本和负担。                   现在,增加对这一指标的考核,可以倒逼商家在问题升级到平台介入前与消费者达成一致,从而提升整体售后满意度。而将退款时长细化为“在途订单”和“签收后”,考核更精准,符合不同场景下的用户预期。

G |                    百亿补贴自推出以来,一直是拼多多的战略性产品,承担着拉升品牌定位、吸引高价值用户的重任。如今,随着平台发展,其角色或许正在发生微妙转变。                   早期目的是拉新和品牌上行,现在更侧重于巩固用户“省”的心智,并作为对优质商家的一种资源倾斜。此次拼多多对于“百亿补贴”活动的考核指标调整,在非核心节点给商家松绑,但在商品品质、反作弊、核心售后体验等关键节点上,管控反而更加收紧,从而筛选出更适合当下“百亿补贴”活动的商家与商品。

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Published on:04:05:32


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